Topchi

In the country where hard liquor or technically, IMFL, dominate the drinking culture, the craft beers haven't had much of a impact outside a few social circles. They haven't been discussed in mainstream and there's a good chance the exposure of general public to craft beer hasn't gone beyond a commercially disguised craft, Bira. When the marketing reports or economic forum rally behind the increasing beer consumption the contribution of craft beer as catergory is yet to cross 1% - 2%. There are number of factors that needs to be looked into but before that lets get into a brief history on how this category (yet to be recognised across many states) came into being.  There's a history of beer being imported to India by Britishers and probably till 18th century we didn't have modern style brewery in India. There's a record of rice beers, millet beers or other alcoholic beverages made in India but it was Britishers who started production in Industrialised format...